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Salim Bhojani

Director, Business Strategy & Marketing

As Director of Business Strategy and Marketing, Salim combines strong business acumen, dynamic leadership skills and strategic vision to create opportunities that help the company grow. As the newest leader to join the team, Salim has been the catalyst of various initiatives that have influenced positive change at all levels of the organization. He is on a personal mission for Westburne to win over the hearts and minds of their customers.


Prior to Westburne, Salim worked for TELUS, Bell and CP Rail in B2B marketing, strategy and operations in a number of leadership roles. Salim is a proven leader with extensive experience working directly with sales channels, building multiple top-performing teams, and leading many large scale company re-organizations.


A self-described geek, Salim loves asking questions and learning how everything works. Described by his teams as a great leader with a coaching style that inspires trust and bonding among team members; Salim has a unique ability to find humor in all situations and uses it cleverly to motivate his team, build trust and make work fun. He holds a Masters of Business Administration degree from Wilfrid Laurier University, and a Bachelor of commerce degree from the University of Calgary. When he’s not at work, Salim enjoys spending quality time with his wife and two young children. He also does volunteer work as a National Board Member on the Aga Khan Youth and Sports Board for Canada.

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Canada's Leading Electrical Products Distributor and Solution Expert | Westburne

Westburne is much more than an electrical supplier. Westburne is a nationwide leader in energy solutions, renewableslighting, wire, cable, automation and connected network solutions, and the distributor of choice all across Canada. At Westburne, our certified experts work closely with you and your team to provide the best solutions and service to help grow your business. With over 100 store locations from coast to coast and our recently upgraded online store, you can easily find and shop from thousands of products in our product categories or get help from our team of specialist.